Brand : Zoetis Pharma Ltd
Objective : To ensure that maximum number of TG know about the products for dairy animals and the benefits of using the product
Location : Haryana, Uttar Pradesh, Rajasthan
Duration : 4 Months (600 villages)*
Activity
- 4 teams were deployed one each for Harayana and Uttar Pradesh and 2 teams for Rajasthan
- Each Team consisted of a fabricated van, driver, supervisor and a Village Sales Officer from the company. All three would go to 4 villages in a day, 2 villages early in the morning by 7am and 2 villages in the evening by 8pm and would show a video regarding bovine medical products to the TG and also sell these same products.
- A video was shown and the benefits of the products were explained to the TG.
- To ensure that further sales happen post activity the TG were given gifts with the logo of the company.
Brand : Yogiraj Thanda Tel
Objective : To increase awareness and generate trials with the help of sampling activity
Location : Haryana
Duration : 1 Month
Activity
- 2 teams were deployed one for sampling and another for champi
- Sampling team consisted of a promoter and a stilt walker distributing samples, leaflets, making announcement and interacting with the TG to create hype in the market and attract audiences towards the kiosk setup at the outlets
- Champi team to give champi to the walk-ins at the outlets and educate the audiences about the product
Business View
- 4200 champi
- 14515 samples distributed
- Sales: 200 bottles and 80 sachets
Brand : Castrol Fuel Saver
Campaign : Castrol Smart Saver Campaign
Objective : To make TG aware of Castrol’s New engine oil RX Super Max which helps TG to be a smart fuel saver and due to which TG can save expenses incurred on the vehicle due to travelling.
Duration : 1 Month - 12 States (94 TATA Workshops)
Activity : Tata Workshop Activation
- Promoters were sent to Tata workshops to interact with the TG and to educate them about the benefits of using Castrol RX engine oil
- The promoters would explain using a tab to calculate the no of kilometres travelled using the old engine oil and how using Castrol RX would help them save money every year.
- All the TG who would get converted were given a certificate stating that they have become a Smart Saver and a sticker would be attached to their fuel tanks to remind them in the future to use Castrol RX Fuel Saver
Brand : Streax Walnut Hair Serum
Campaign : Castrol Smart Saver Campaign
Objective : To enlighten the T.G regarding the serum and the benefits of using this serum for their hair.
- To convince as many T.G as possible to take a trial of the product for their assurance which in turn will help in sales of the product.
Location : Ludhiana
Duration : 1 Month
Activity : Road Show
- A branded TATA Ace was deployed to create mass awareness about the campaign.
- An Emcee and promoter were helping in gathering the TG towards the van and explaining about the product
- The TG were engaged in games and the winner was given free sampling of the Walnut Hair Serum
- Discount coupons were also distributed to the TG to ensure that they would buy the product using the discount coupons
Brand : Kotak Securities Agar Magar Campaign
Objective : Usually our T.G. has lots of apprehension while investing in equity market. Agar Magar campaign was emphasized to help our T.G. come out of doubts and invest in stock markets with complete knowledge and confidence.
Location : Mumbai, Ahemdabad, Delhi, Kolkotta & Bangalore
Activity : Road Show
- A Branded TATA Ace was deployed to create mass awareness about the campaign
- An Emcee and promoter were helping in gathering the TG towards the van and explaining about the product.
- The T.G were engaged in different games related to equity market.
- T.G. were asked to pen down their agar and magar related to equity market and selfies were taken of the same.
Brand : Streax Walnut Hair Serum
Objective : To enlighten the T.G regarding the serum and the benefits of using this serum for their hair.
- To convince as many T.G as possible to take a trial of the product for their assurance which in turn will help in sales of the product.
Location : Ludhiana
Activity : Mall Activation
- A branded promotable was used to attract TG and the promoter would interact with the TG and explain to them the benefits of using the product.
- The promoter would apply the Hair serum to the TG’s hair.
- A discount coupon would also be handed over to the TG to ensure sales
Brand : Streax TLC
Objective : To ensure that maximum TG take part in the contest and take a sample of the Tender Loving Colour
Location : 5 Cities
Duration : 1 Month
Activity : Mall Activation
- A branded promotable was used to attract TG and the promoter would interact with the TG and explain to them the benefits of using the product.
- The promoter would ask the TG to pose for a photo with her hair let down
- A free sample was given to the TG for Brand awareness in all the cities
- Maximum TG were targeted for free sampling.
Brand : Kotak Mahindra Bank
Objective : To ensure branch awareness
Location : Mumbai
Activity : Branch Awareness
- Branch Trail Activity
- Trade Forex Activity
- Friendship Day
- Navratri Festival
Client : TI Cycles
Product : BSA Hercules
Event : Cycloexcitment
-6 type of cycle races were organized
-Agency Role: Creative designing, Venue selection, Set up and Fabrication, Conducting the event
-15 schools participated in the competition
Location : Nashik, Maharashtra
Media coverage
- Activity was covered by TV news channels like TV 9 & Zee 24
- Press coverage in Gavakary & Lokmat
Client : Yash technologies
Objective : To increase awareness and lead generation
Conferences
- 8 city road show aimed awareness creation, lead generations and eventually revenue generation
- Agency Role: Creative designing, Venue selection, Set up and Fabrication, Conducting the event
Exhibitions
- Bangalore - IT Biz & Sap Teched Bangalore
- Goa – Technology Sabha
Client : Percept
Brand : Godrej Interio & GoJiyo http://www.gojiyo.com/ )
Venue : Hotel Novetel, Juhu
Activity
- Godrej Interio - Dealer meet
- Godrej Interio - Media Chat
- GoJiyo Contest – Anjana Anjani Meet and greet
- Agency Role: Venue selection, Set up and Fabrication, Conducting the event & Managing press
- Fabricated 3 set ups in one day at hotel Novetel
Business View
- More than 100 dealers were part of the meet
- Leading media agencies were part of the media Chats
- Meet and greet of 5 Gojiyo Anjana Anjani contest winner with Ranbir and Priyanka
Key Offerings
- Exhibit Partners (35+ Exhibitors participated in a span of just 3 months)
- Designed Marcom Material for the event (Brochure, Mailers, etc)
- Managed complete ground logistics for Exhibition (Structure Creation, Booth Construction, Delegate Flow, Inauguration, Machinery Movement, etc)
- Designed the theme based outdoor branding
- Overall Onsite Management
Key Offerings
- Complete Overall Planning for event
- Multiple events at Multiple location
- Designed & Production of the outdoor branding for the event
- Designed & production of the Broach / Branded Organizers Badges
- Designed & production of delegate kit bags & Mementos (A Unique design was identified to suit the conference theme)
- Managed Onsite Registration
- Designed & Production of Scientific Booklet (Despite of Closure due to LBT)
- Designed the outdoor branding for the event
- Overall Onsite Management
- Exhibitions are the perfect platform to showcase company USP’s top your industry peers, customer and competitors alike.
- Thus exploiting it as an opportunity requires smart management of footfalls and good communication that draws TG to your stall
- With our expert designs & innovative space planning we help you maximise on this opportunity
- Our team assist you in
- Planning
- Designing
- Fabrication
- Execution
- Client : Expat properties & Sotax Solutions for Pharmaceutical Testing, Bhagwati Pharma
Client : Hygienic Research Institute
Brand : Streax pro
Objective : To exhibit streax hair solutions products to TG using exhibition as a platform and educate the TG
Exhibition : Beauty & Spa Expo 2013
Venue : Pragati Maidan, New Delhi
Duration : 2 Days, 30th & 31st July